Phuong Uyen Tran is currently Deputy CEO of the THP Group, Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai, she is also responsible for THP’s overall procurement, domestic and international marketing, public relations, and corporate social responsibility programs.
JACKIE HORNE is an acclaimed business journalist, editor and author the co-owner and Editor of the leading Asian business publisher FinanceAsia. A graduate of the University of Cambridge with a Master’s degree in History, Jackie has travelled extensively and now resides in the U.K..
“A generous sharing of business methods and experiences. Of benefit to everyone, from entrepreneurs and start-ups to multinationals focused on improving their success in emerging markets and understanding the changing face of globalization.”
William M. Doheny
CEO, Oceans International Former General
Manager, Coca-Cola Vietnam
“A great story about drive, persistence, and risk taking. Dr Thanh’s journey from an orphanage to founding and leading Vietnam’s largest beverage company should be an inspiration to entrepreneurs everywhere. This book is an important illustration of why companies must keep innovating to stay ahead in a hyper-competitive environment.”
Former Head of Global Product Supply, P&G
“An insightful look into what it takes to go from good to great in an emerging Asian economy and as a family-owned business. As a former pugilist, Dr Thanh not only has a keen sense for the art and skill of boxing, but also the art and skill of business strategy.”
Corporate Senior Vice President and CCO, Marina Bay Sands
“It’s rare to see a local brand rise to such heights and compete on the same level as the MNCs. Its example will inspire and motivate homegrown industries to realize their dreams, muster their confidence, and truly compete with giants.”
Managing Director, Yathar Cho Industry Ltd.
“An unmissable insight into how and why Vietnamese businesses are quietly growing into global players. Amust read.”
President and CEO, Musashi Seimitsu
“A seriously valuable contribution. If you aspire to build a major international brand on foundations rooted in an emerging economy, this is the book for you.”
Founder of Interbrand, Author of Brandfather
“Great insights into how to combine local knowledge with international best practices to create brands that can compete on a global level. An amazing story about the growth of a Vietnamese company.”
Former, Senior HR Director,Yum Restaurants International
“[This book] shines a light on a fascinating family whose “nothing is impossible” attitude and entrepreneurial spirit has fashioned such a successful company. A microscopic investigation of the dynamism driving companies across Asia.”
Vu N. Duong
Professor, Nanyang Technological University
Vietnam! What images its name evokes in the minds of my generation and so many millions of Americans. Few other countries have exerted such a hold over our collective imagination.
It’s been half a century since I first went to Asia in 1968. That year was one of the bloodiest of the Vietnam War and I spent two years in the country calling customers and selling international investments to Vietnamese and American businessmen. I witnessed incredible suffering, but also the immense fortitude and determination of the Vietnamese people.
What is the book about?
PHUONG: ‘Competing with Giants’ is the story of how ‘family values’ gives entrepreneurs the competitive edge. A compelling ‘rags to riches’ story of how our family created a billion-dollar empire. At times, it reads like a ‘thriller’ but I can assure you it’s all true.
‘Competing with Giants’ shows leaders of any size company how adopting the core belief, ‘nothing is possible’ leads to a thriving business in a highly competitive and rapidly changing business environment.
It tells the story of how my family business grew to more than 1 billion in sales- despite adversity – using Asian family values. Anyone interested in successfully building any size business, locally or internationally, needs to read this book. It’s about making the impossible be possible.
Why did you walk away from Coca Cola’s $2.5 billion dollar offer?
PHUONG: We invested in ourselves, our company, and our own vision. We knew we didn’t need Coke’s backing, and we didn’t want to accept an offer.
Order Competing with Giants today and you’ll receive:
Order Competing with Giants Deluxe Gift Box Set today and you’ll receive: